Right in the heart of Broadway's theater district you'll find the obvious: hit shows, cozy diners, and an abundance of tourists. It's the not so obvious that's this area's best-kept secret: Bras.
Alan and Lori Kaplan
In a cozy, colorful, yet hectic shop on Ninth Avenue is Bra*Tenders, host to thousands of styles and brands of undergarments. Aside from our expertise in theatrical, bridal, and full-busted custom-fittings and sales, EVERY woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.
But what sets this store apart from any other in the lingerie industry? The short, but BIG answer: Impeccable service. We have almost 30 years of experience in the bra biz, but more importantly, an extreme dedication to our client's needs. According to co-founders and co-owners Alan and Lori Kaplan, "We've never let a customer walk out of Bra*Tenders without the right-fitting bra for her body—and we never will." It's our sincere vow to help you find the undergarments you need to look and feel your best—whether you're performing in a brand new show, getting married, sporting a size 32GG, or simply walking down the street.
The Bra*Tenders staff, from left to right: Becky, Carmen, Raquel and Angela
Because we spend so much time with each and every client, custom-fittings must be made by appointment. Simply call 888-GET-A-BRA to reserve a day and time! The only exception to our appointment policy is if you're a theatrical client. Reservations are strongly suggested, but not required, for the industry that helped us grow our business from the very beginning, when Alan and Lori were working out of their home in Brooklyn and driving into Times Square to hand-deliver orders to the Broadway theaters.
Bra*Tenders has been working with wardrobe supervisors and costume design professionals for major Broadway shows, films, and TV from day one, and we'll continue to make our showbiz friends and family a priority. As Lori says, "Theatrical clients come before everything else. These folks are under a lot of pressure, and we can make their lives easier. I take that very seriously… I don't know how to do it any other way."